At Martino Flynn, we believe in developing ideas that grow our clients’ business. Period. Whatever the project, whatever the target demographic … It’s all about getting return on ideas.
Welcome to our Mature Market Practice
Read about our Mature Market Practice in this reprint from the Rochester Business JournalAt Martino Flynn, we’ve created a specialized group devoted to reaching older adult audiences—the country’s most affluent and fastest–growing segment. Businesses that can understand this multifaceted group—and master the tricky challenge of communicating with them—stand to gain enormously.
We’ve been helping marketers do just that for some time now—with insights, strategies, and tactics that drive results and build brands.
We’d love to help you and your brand profit from this demographic explosion.
All you have to do is tap into our Mature Market expertise.
Mature Market Matters
- Top 10 Misconceptions that Sabotage Marketing to Mature Adults #6: Older consumers are reluctant to open their pocketbooks—Part 2: the “Surrogate Shopper.”
- Top 10 Misconceptions that Sabotage Marketing to Mature Audiences - #6: Older consumers are more reluctant to open their pocketbooks
- Top 10 Misconceptions that Sabotage Marketing to Mature Audiences - #7: Older adult audiences share the same aspirations, and respond to the same motivational stimuli, as younger consumers
- Top 10 Misconceptions that Sabotage Marketing to Mature Audiences #8: The mature market is one big, homogenous audience
- Top 10 Misconceptions that Sabotage Marketing to Mature Audiences #9: Designing your website with older audiences in mind will wreck it
- Archive →
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