Article Archive
January 2010
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Predictions for the Mature Market—Where Will They Be?
The landscape for the diverse mature markets continues to change—testing marketers’ dexterity in the coming years. Read about five predictions that we envision happening with older adults over the course of the next decade, as well as the implications that these changes will have on marketers.
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Top 10 Misconceptions that Sabotage Marketing to Mature Audiences - #10: Mature Adults are Technophobes
Two thirds of older Americans are surfing the Internet and, yet, the belief that they are technophobic still lingers. This white paper aims to dispel this misconception by providing information about older adults’ participation in online communities, and includes insights that marketers can use to engage in online dialogues with them.
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Preview to Misconception #9 of Marketing to Mature Audiences
It’s easy to fall for the notion that creating a Web site with older audiences in mind will “wreck” it but doing has actually been shown to improve the usability for all users. This blog post explains why, while offering a sneak peak at the next white paper in the series, “Top Ten Misconceptions that Sabotage Marketing to Mature Audiences.”
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New(est) Statistics on Seniors Using the Web
Over the past five years, the number of active seniors (65+) on the Internet has increased by more than 55%, and that number continues to grow along with the amount of time they’re spending there. And, contrary to common belief, more and more seniors are flocking to blogs and social networking sites—the number of unique visits of seniors on these sites has grown 53% in the past two years alone.
Martino Flynn is a full-service advertising, public relations, and digital media agency serving business-to-business, business-to-consumer, not-for-profit, and retail clients. Located in upstate New York, Martino Flynn is a member of the American Association of Advertising Agencies (AAAA), as well as thenetworkone and the Marketing and Advertising Global Network (MAGNET).