Top 10 Misconceptions that Sabotage Marketing to Mature Audiences #10: Mature Adults are Technophobes
Mature Market Matters
- Top 10 Misconceptions that Sabotage Marketing to Mature Audiences #6: Older consumers are more reluctant to open their pocketbooks
- Top 10 Misconceptions that Sabotage Marketing to Mature Audiences #7: Older adult audiences share the same aspirations, and respond to the same motivational stimuli, as younger consumers
- Top 10 Misconceptions that Sabotage Marketing to Mature Audiences #8: The mature market is one big, homogenous audience
- Top 10 Misconceptions that Sabotage Marketing to Mature Audiences #9: Designing your website with older audiences in mind will wreck it
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Two-thirds of older Americans are surfing the Internet and, yet, common belief holds that they are technophobic. This white paper aims to dispel this misconception by providing information about older adults’ participation in online communities, and includes insights that marketers can use to engage in online dialogues with them.
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