Top 10 Misconceptions that Sabotage Marketing to Mature Audiences #10: Mature Adults are Technophobes
Mature Market Matters
- Marketing to Mature Adults: The Top Ten Misconceptions
-
#2: Generation Gaps Are Shrinking.
-
#3: If we build it [to suit ourselves], they will come.
-
#4: Old age is a fixed point on the horizon
- Archive →
Not already getting our Mature Market Matters e-newsletter? Sign up →
Two-thirds of older Americans are surfing the Internet and, yet, common belief holds that they are technophobic. This white paper aims to dispel this misconception by providing information about older adults’ participation in online communities, and includes insights that marketers can use to engage in online dialogues with them.
Not already getting our “Mature Market Matters” e-newsletter? Sign up →