New(est) Statistics on Seniors Using the Web
Mature Market Matters
- Marketing to Mature Adults: The Top Ten Misconceptions
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#2: Generation Gaps Are Shrinking.
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#3: If we build it [to suit ourselves], they will come.
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#4: Old age is a fixed point on the horizon
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Over the past five years, the number of active seniors (65+) on the Internet has increased by more than 55%, and that number continues to grow—along with the amount of time they’re spending there. While checking email and reviewing information related to personal finance and health are among the top activities performed by older adults, more and more seniors are flocking to blogs and social networking sites, contrary to common belief. The number of unique visits by seniors on these sites has grown 53% in the past two years alone.
Read on to see the results of The Nielsen Company’s studies on the subject.
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