Top 10 Misconceptions that Sabotage Marketing to Mature
Audiences #8: The mature market is one big, homogenous audience

While we all may have opinions and assumptions about marketing to older adults, facts are better. To help keep your online efforts on track, we invite you to read our free whitepaper: “Top Ten Misconceptions That Sabotage Marketing to Mature Audiences #8: The mature market is one big, homogenous audience” Learn how relatively simple changes can dramatically improve the user experience for older adults who visit your website—as well as everyone else.

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Martino Flynn is a full-service advertising, public relations, and digital media agency serving business-to-business, business-to-consumer, not-for-profit, and retail clients. Located in upstate New York, Martino Flynn is a member of the American Association of Advertising Agencies (AAAA), as well as thenetworkone and the Marketing and Advertising Global Network (MAGNET).