Top 10 Misconceptions that Sabotage Marketing to Mature
Audiences #6: Older consumers are more reluctant to open their pocketbooks

While we all may have opinions and assumptions about marketing to older adults, facts are better. To help keep your efforts on track, we invite you to read our free whitepaper: “Top Ten Misconceptions That Sabotage Marketing to Mature Audiences #6: Older consumers are more reluctant to open their pocketbooks.” Learn how understanding the difference between what motivates older adults versus their younger counterparts can make your marketing efforts more lucrative than ever.

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Martino Flynn is a full-service advertising, public relations, and digital media agency serving business-to-business, business-to-consumer, not-for-profit, and retail clients. Located in upstate New York, Martino Flynn is a member of the American Association of Advertising Agencies (AAAA), as well as thenetworkone and the Marketing and Advertising Global Network (MAGNET).