Top 10 Misconceptions that Sabotage Marketing to Mature
Audiences #6: Older consumers are reluctant to open their pocketbooks—Part 2: the “Surrogate Shopper.”

This addendum to the original, “Top Misconceptions That Sabotage Marketing to Mature Audiences #6: Older consumers are more reluctant to open their pocketbooks.” takes a look at the impact of the “Surrogate Shopper.” It provides some surprising insights into the mature market demographic and their purchasing behavior. Learn how influencers can affect purchasing trends and how marketers can leverage those trends to reach this powerful consumer group.

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Martino Flynn is a full-service advertising, public relations, and digital media agency serving business-to-business, business-to-consumer, not-for-profit, and retail clients. Located in upstate New York, Martino Flynn is a member of the American Association of Advertising Agencies (AAAA), as well as thenetworkone and the Marketing and Advertising Global Network (MAGNET).