Top 10 Misconceptions That Sabotage Marketing to Mature Audiences #5: Disrespect will go unnoticed.

This month’s installment of our series on marketing to mature audiences examines “ageism”—assumptions about a person's roles in society based solely on their age—in advertising and other industries. It gives examples of the stereotyping and devaluation of older adults, reveals the consequences for those who practice it, and suggests steps that advertisers and marketers can take to avoid it.

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Martino Flynn is a full-service advertising, public relations, and digital media agency serving business-to-business, business-to-consumer, not-for-profit, and retail clients. Located in upstate New York, Martino Flynn is a member of the American Association of Advertising Agencies (AAAA), as well as thenetworkone and the Marketing and Advertising Global Network (MAGNET).